
WE ARE A CHARTERED ACCOUNTANT FIRM IN DUBAI
WE PROVIDE SUPPORT FOR:
– TECH ENABLED STARTUPS
– STARTUPS AT THE SEED FUNDED STAGE
– ACCURATE BOOKKEEPING AND SOPHISTICATED FORECASTING
We have many years experience in startups as well as in the many sectors they operate in, so we know exactly how early stage businesses run – and where the pitfalls are!
No matter what stage you’re at we can help – whether your recently funded, just significantly increased your revenue or you’re already a business with some systems in place. We can get you set up and running in the early stages and can significantly improve your efficiency and financial control in the latter.
RICHARD G. JONES, FCA
Founder and Director

Founded by Richard Jones, Principia Accounting & Finance provides Virtual Finance Office (VFO) services to Tech startups. Hiring an accounting expert is the key to understanding the financial performance of your startup. I am an audit trained Chartered Accountant and an ICAEW member with nearly 20 years of experience in accounting and finance roles across the food, health and education sectors.
My core competencies include financial reporting, forecasting, cash flow management, management accounting, UAE VAT and Corporate Tax compliance. I have a strong track record of leading and transforming finance functions, improving efficiency, and delivering timely and accurate financial information. I also have an MBA from the University of London. My mission is to support UAE tech startups in all things financial.