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ACCOUNTANTS FOR SEED FUNDED STARTUPS IN THE UAE

Get peace of mind that your books are all taken care of so you can get on with what you’re good at – growing your business.


Book in a Call and Let’s See How We Can Help

Principia provides services that are the right fit for your business and that scale up with your growth. Get in touch and let’s see if we’re a fit.


• Want to find out how your startup scores on accounting processes?

• Want to find out how you can improve your process efficiency and save on resources?

• Take our Accounting Quiz below!


We know how seed funded startups work and so we can help you overcome the challenges at this stage of your growing business.

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Founder and Director
Richard Jones


As the Founder and Director of Principia Accounting & Finance, I provide Virtual Finance Office (VFO) services and Chief Financial Officer (CFO) services that are key to understanding the financial performance of your startup. I am an audit trained Chartered Accountant and an ICAEW member with over 16 years of experience in accounting and finance roles across various industries and geographies.

My core competencies include financial reporting, forecasting, cash flow management, management accounting, UAE VAT and Corporate Tax compliance. I have a strong track record of leading and transforming finance functions, improving efficiency, and delivering timely and accurate financial information. I also have an MBA from the University of London. My mission is to support UAE seed funded startups in all things financial.

CAW

What services does Principia provide?

Principia provides Virtual Finance Office (VFO) services and Chief Financial Officer (CFO) services. That includes but is not limited to bookkeeping, financial reporting, tax and regulatory compliance, budgeting and forecasting, technology implementation and strategic business advice.

How much do Principia services cost?

Principia provides flexible services to fit your business. The total price will depend on the level of service your business requires so contact us for a no obligation chat we are a fit for each other and what Principia may be able to do for you.

What qualifications do you have?

I am a Chartered Accountant (FCA), a member of the Institute of Chartered Accountants in England and Wales (ICAEW) and a Network Member of Chartered Accountants Worldwide. The FCA designation is a globally recognised qualification and the Chartered Accountants brand signals trust and high ethical standards in financial matters.

I also hold an audit qualification from the ICAEW, an MBA from the University of London and a UAE VAT Compliance Diploma from PwC’s Academy Middle East in Dubai.

You can find confirmation of my ICAEW membership here by searching for Richard Glenn Jones: https://www.icaew.com/about-icaew/find-a-chartered-accountant.

Why should I hire Principia?

Principia offers proactive, expert financial advice from an experienced Chartered Accountant. We take a responsive and accessible approach to our clients and aim to cultivate lasting relationships based on integrity and transparency. We want to be the trusted business advisor there to help you navigate uncertainty.

Can I get a free consultation?

Absolutely! Hit the Book a Call button and let’s chat!